- OVU
- Georgia
- Brunswick
- Fertility Agency
- Florida Institute for Reproductive Medicine
Florida Institute for Reproductive Medicine
Fertility Agency
Brunswick, Georgia, 31520
| Status | Unverified Free Listing This provider has not yet completed OVU verification. While they may be legitimate, we recommend requesting additional credentials directly. |
| Treatment cost | Data available upon request • USA avg. $120,000-220,000 |
| Success rates | Data available upon request • Industry avg. 95-99% |
| Specialties | IVF, ICSI, Surrogacy |
| Location | Brunswick, United States • 11 languages |
| Transparency Score | 30% • Partial information |
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About
F.I.R.M. infertility IVF doctors are board-certified reproductive medicine physicians who provide personalized care at an affordable cost in Jacksonville, Daytona Beach, Tallahassee, FL, Valdosta, Thomasville, Brunswick, GA
Drs. Winslow, Duffy, Freeman, Sproul von Goeben, Erb and Henne operate under the philosophy of treating others the way they would like to be treated – a credo that offers highly personalized care at affordable rates, with your convenience in mind. By focusing on the “3 C’s” (care, cost, and convenience) the Florida Institute for Reproductive Medicine (FIRM) has become the largest provider of infertility care in North Florida/South Georgia. In 2005 we were named one of the top ten infertility programs in the nation by Child Magazine. Our program has been featured on NBC, CBS, BBC News and the Today Show as well as People, Self, Pink, Conceive, Child, and Woman magazines.
Care
All of our physicians are board-certified reproductive medicine subspecialists who endeavor to see their own patients. We have one very experienced nurse practitioner who works in our Tallahassee office. If your physician is not available on any particular visit you will see one of our other physicians. All of our physicians have received “Best Doctor” and “Compassionate Care” awards. Our infertility nurses average over eight years of infertility care experience. We have three doctoral and, one masters level embryologists. Our extensive staff allows us to offer several services not provided by most reproductive medicine programs, i.e., in-house epididymal/testicular sperm extractions, a cryo egg bank, donor embryo bank, gestational surrogate services as well as in-house pre-embryo genetic testing. We have two highly experienced robotic laparoscopic surgeons who regularly perform difficult myomectomies, endometriosis as well as tubal reanastomosis surgeries on an outpatient basis. We have a dedicated center for the care of polycystic ovarian syndrome patients not trying to conceive. All our services including IVF are offered year round. We maintain a comprehensive website and social media to update our patients on the latest advances in reproductive medicine. We are completely transparent about our program results and costs – these are posted on our website and updated regularly.
Cost
Infertility treatment is expensive and often is not covered by insurance. In the United States only fifteen states have a mandate to cover infertility care, Florida and Georgia do not. Only a handful of larger employers offer infertility insurance coverage. Clearly a major barrier for most patients seeking care is cost. Florida Institute for Reproductive Medicine has always tried to keep costs to a minimum for all services. Our cost average approximately 20% less than the national averages for all services. Our goal has always been to allow more people to access care. We offer patients in the military, teachers, policemen and fireman a 10% reduction in costs for IVF – our way of saying “thank you”. We have several cost sharing and guarantee IVF programs designed to help patients with poorer chances for success. We have an in-house “pharmacy” for patient convenience and cost savings. We accept all major insurances as well as TriCare. Financing for all types of infertility is available.
Convenience
Our primary facility is in downtown Jacksonville where our embryology lab/andrology lab is located. We have satellite offices/andrology labs at our South Jacksonville offices as well as in Daytona. We have seven locations in total to see patients, two in Jacksonville, one in Daytona, one in Tallahassee and three in South Georgia. Infertility often requires multiple visits these offices minimize travel time for our patients. Our downtown Jacksonville office is open seven days a week, 365 days a year. If services are not available seven days a week pregnancy rates will be compromised. Our IVF program is closed for two weeks during December to go over incubators and do quality assurance.
We take our mantra of care, cost and convenience seriously. At the Florida Institute for Reproductive Medicine it is not solely about making babies it is about providing the highest level of care – the babies will come, over 15,000 to date!
Nondiscrimination Policy
Florida Institute for Reproductive Medicine (FIRM) does not discriminate in the provision of services to persons with disabilities, including persons with HIV or AIDS, or persons who are associated with or have a relationship with a person with a disability.
FIRM will treat all patients and visitors receiving services in a welcoming manner that is free from discrimination based on age, race, color, creed, ethnicity, religion, national origin, marital status, sex, sexual orientation, gender identity or expression, disability including HIV or AIDS, veteran or military status, or any other basis prohibited by federal, state, or local law.
We will make reasonable modifications in policy and procedures when necessary to provide services to individuals with disabilities unless the modifications would fundamentally alter the nature of the services. FIRM will provide auxiliary aids and services when needed to ensure effective communications with individuals with disabilities.
Additional Service Areas
Company Details
Contact Information
Brunswick, Georgia, 31520
United States
IVF Treatments
- IVF
- ICSI IVF
- Egg Donation IVF
- Embryo Donations IVF
- Genetic Testing IVF
Surrogacy Programs
- Surrogacy
- Commercial
- Altruistic
Fertility Preservation
- Freezing
- Egg Freezing
Artificial Insemination
- IUI - Intrauterine
All Family Types Welcome
- Heterosexual Couples
- Same-Sex Female Couples
- Same-Sex Male Couples
- Single Women
- Single Men
Special Situations
- Women over 46
- HIV+ Female
- HIV+ Male
- Hepatitis B/C Male
- Hepatitis B/C Female
Florida Institute for Reproductive Medicine Reviews
Rating Overview
What Patients Are Saying
Patients praise the knowledgeable and compassionate staff, including doctors and nurses, highlighting successful treatment outcomes. However, several reviews indicate significant concerns with billing practices and communication, particularly regarding insurance coverage and support services. Clients suggest improving transparency in costs and enhancing responsiveness in customer service to better support patients during their fertility journey.
Arlene C
Google Reviews • Wednesday, Jul 02, 2025
This place is a SCAM! You want to charge $100 for a follow up phone call? Taking advantage of vulnerable woman. I Do NOT recommend this place. Not everyone can afford these outrages charges, including the treatment!
Trinity Williams
Google Reviews • Monday, Jun 09, 2025
We are beyond grateful for the team at the Florida Institute for Reproductive Medicine and especially to Dr. Winslow for helping make our dreams a reality. From the very beginning, the level of professionalism, compassion, and courtesy we received was exceptional. Dr. Winslow and his team were knowledgeable, reassuring, and...
We are beyond grateful for the team at the Florida Institute for Reproductive Medicine and especially to Dr. Winslow for helping make our dreams a reality. From the very beginning, the level of professionalism, compassion, and courtesy we received was exceptional. Dr. Winslow and his team were knowledgeable, reassuring, and helpful throughout the entire process, making what could have been a stressful journey feel manageable and hopeful. Thanks to their expertise and care, we had a successful outcome, and we couldn’t be happier. Highly recommend FIRM to anyone seeking fertility care—they truly go above and beyond..
Trinity Williams
Google Reviews • Thursday, May 15, 2025
We are beyond grateful for the team at the Florida Institute for Reproductive Medicine and especially to Dr. Winslow for helping make our dreams a reality. From the very beginning, the level of professionalism, compassion, and courtesy we received was exceptional. Dr. Winslow and his team were knowledgeable, reassuring, and...
We are beyond grateful for the team at the Florida Institute for Reproductive Medicine and especially to Dr. Winslow for helping make our dreams a reality. From the very beginning, the level of professionalism, compassion, and courtesy we received was exceptional. Dr. Winslow and his team were knowledgeable, reassuring, and helpful throughout the entire process, making what could have been a stressful journey feel manageable and hopeful. Thanks to their expertise and care, we had a successful outcome, and we couldn’t be happier. Highly recommend FIRM to anyone seeking fertility care—they truly go above and beyond.
Alexis Milligan-James
Google Reviews • Friday, May 09, 2025
After 3 rounds of IVF at FIRM I can finally leave my review! Thank you, thank you, thank you! God finally blessed me with my perfect baby. I had the pleasure of working with Dr. Erb, and Dr. Winslow who helped to get me to a live birth. Although the...
After 3 rounds of IVF at FIRM I can finally leave my review! Thank you, thank you, thank you! God finally blessed me with my perfect baby. I had the pleasure of working with Dr. Erb, and Dr. Winslow who helped to get me to a live birth. Although the odd were against us, I had a less than 1% chance of conceiving naturally. Dr. Erb was confident that I would have a baby through IVF, and she was right! Nurse Patty was very Knowledgeable and kind as well. The process was not perfect but it was sure worth it! Looking forward to starting the process again in the future at FIRM!
Alexis Milligan-James
Google Reviews • Tuesday, Apr 22, 2025
After 3 rounds of IVF at FIRM I can finally leave my review! Thank you, thank you, thank you! God finally blessed me with my perfect baby. I had the pleasure of working with Dr. Erb, and Dr. Winslow who helped to get me to a live birth. Although the...
After 3 rounds of IVF at FIRM I can finally leave my review! Thank you, thank you, thank you! God finally blessed me with my perfect baby. I had the pleasure of working with Dr. Erb, and Dr. Winslow who helped to get me to a live birth. Although the odd were against us, I had a less than 1% chance of conceiving naturally. Dr. Erb was confident that I would have a baby through IVF, and she was right! Nurse Patty was very Knowledgeable and kind as well. The process was not perfect but it was sure worth it! Looking forward to starting the process again in the future at FIRM!.
Krista G
Google Reviews • Wednesday, Apr 09, 2025
It’s hard for me to write this, as I’m happy the clinic got me pregnant , however the BILLING and the communication is nonexistent.nI received a bill for $8900, and I have insurance. It only includes creating an embryo and transfer. The online program is less according...
It’s hard for me to write this, as I’m happy the clinic got me pregnant , however the BILLING and the communication is nonexistent.nI received a bill for $8900, and I have insurance. It only includes creating an embryo and transfer. The online program is less according to the website . It’s a very interesting concept if you have insurance that you pay more!!!nnI work in the pharmaceutical industry and have great coverage. I work daily on getting my own medicine approved and assisting offices on PA issues and coverage, I know that insurance companies always have something that’s not covered, but to receive a bill is appalling.n1. Prior to the embro transfer they didn’t give me an estimate on what insurance would not cover. They actually submitted it to my insurance about 5 days prior to a transfer. Insurance denied asked for documentation, they failed to provide so IVF can be covered.n2. I cannot get ahold of anyone in billing, but when they wanted a payment they hound you.n3. I copied the nurse since that’s the only contact who responds, but unfortunately she has nothing to do with prior authorizations or the billing department.n4. Finally, please look at reviews, I’ve seen this as a complaint from many.n5. I’m now filing an appeal with my insurance to get it corrected . This is not what patients should do, this is why staff is trained, paid and hired.n6. No one who’s pregnant or trying should have additional stress due to the incompetence of the staff! Ladies you need to advocate for yourself and get a cost. As much as you want a child save yourself the headaches..
Krista G
Google Reviews • Saturday, Mar 22, 2025
It’s hard for me to write this, as I’m happy the clinic got me pregnant , however the BILLING and the communication is nonexistent.nI received a bill for $8900, and I have insurance. It only includes creating an embryo and transfer. The online program is less according...
It’s hard for me to write this, as I’m happy the clinic got me pregnant , however the BILLING and the communication is nonexistent.nI received a bill for $8900, and I have insurance. It only includes creating an embryo and transfer. The online program is less according to the website . It’s a very interesting concept if you have insurance that you pay more!!!nnI work in the pharmaceutical industry and have great coverage. I work daily on getting my own medicine approved and assisting offices on PA issues and coverage, I know that insurance companies always have something that’s not covered, but to receive a bill is appalling.n1. Prior to the embro transfer they didn’t give me an estimate on what insurance would not cover. They actually submitted it to my insurance about 5 days prior to a transfer. Insurance denied asked for documentation, they failed to provide so IVF can be covered.n2. I cannot get ahold of anyone in billing, but when they wanted a payment they hound you.n3. I copied the nurse since that’s the only contact who responds, but unfortunately she has nothing to do with prior authorizations or the billing department.n4. Finally, please look at reviews, I’ve seen this as a complaint from many.n5. I’m now filing an appeal with my insurance to get it corrected . This is not what patients should do, this is why staff is trained, paid and hired.n6. No one who’s pregnant or trying should have additional stress due to the incompetence of the staff! Ladies you need to advocate for yourself and get a cost. As much as you want a child save yourself the headaches..
Dana V.
Google Reviews • Sunday, Mar 09, 2025
Had a wonderful experience with Dr. Winslow and all of his staff from Patty, Pam, Shawna and everyone else at his office. They are all extremely knowledgeable, professional, and run a great clinic. Never had to wait for my appointment, I was always in and out and never left with...
Had a wonderful experience with Dr. Winslow and all of his staff from Patty, Pam, Shawna and everyone else at his office. They are all extremely knowledgeable, professional, and run a great clinic. Never had to wait for my appointment, I was always in and out and never left with a question unanswered. If you ever need anything the nurses are available all the time and will call you right back. I am so happy that we found them!!!!.
Dana V.
Google Reviews • Saturday, Feb 22, 2025
Had a wonderful experience with Dr. Winslow and all of his staff from Patty, Pam, Shawna and everyone else at his office. They are all extremely knowledgeable, professional, and run a great clinic. Never had to wait for my appointment, I was always in and out and never left with...
Had a wonderful experience with Dr. Winslow and all of his staff from Patty, Pam, Shawna and everyone else at his office. They are all extremely knowledgeable, professional, and run a great clinic. Never had to wait for my appointment, I was always in and out and never left with a question unanswered. If you ever need anything the nurses are available all the time and will call you right back. I am so happy that we found them!!!!.
Alexandra Long
Google Reviews • Wednesday, Jan 22, 2025
This is my second review for the FIRM, for Dr. Kevin Winslow, ARNP Linda Fricke, and all nurses/staff at the clinic. I wholeheartedly recommend them for fertility treatments and concerns. A couple years ago I would not have believed you if you told me that we would have the...
This is my second review for the FIRM, for Dr. Kevin Winslow, ARNP Linda Fricke, and all nurses/staff at the clinic. I wholeheartedly recommend them for fertility treatments and concerns. A couple years ago I would not have believed you if you told me that we would have the incredible children that we have...but thanks to FIRM we do! (I gave birth to our second FIRM baby a few weeks ago.) From the start I've experienced high quality care and kindness/understanding from the individuals who work here. I will always keep a special place in my heart for those at the Tallahassee office. Thank you thank you thank you for helping make our dreams come true!
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