Insights Quick summary of key clinic information including costs, success rates, and Transparency Score
Status Unverified Free Listing This provider has not yet completed OVU verification. While they may be legitimate, we recommend requesting additional credentials directly.
Treatment costData available upon request USA avg. $12,000-20,000
Success ratesData available upon request Industry avg. 41-55% (under 35)
SpecialtiesIVF, ICSI, Egg freezing
LocationMadison, United States • 9 languages
Transparency Score
30% • Partial information

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About

UW Health is the integrated health system of the University of Wisconsin-Madison serving more than 600,000 patients each year in the Upper Midwest and beyond with approximately 1,500 physicians and 16,500 staff at six hospitals and more than 80 outpatient sites. UW Health is governed by the UW Hospitals and Clinics Authority and partners with UW School of Medicine and Public Health to fulfill their patient care, research, education and community service missions.

UW School of Medicine and Public Health is the nation's only combined school of medicine and public health. Its 1,500 faculty in 10 basic science and 17 clinical departments engage in research, education and clinical care at UW Health's clinic locations, University Hospital, American Family Children’s Hospital, UW Health at the American Center, UW Health Rehabilitation Hospital, other Madison hospitals and approximately 90 regional locations.

UW Health is a nationally recognized regional health system that includes:
University Hospital, a 505-bed regional referral center that is home to a Level One adult and pediatric trauma center, American College of Surgeons-verified Burn Center, one of the nation's largest organ transplant programs, one of the nation's first certified comprehensive stroke centers and the UW Carbone Cancer Center, one of 41 National Cancer Institute-designated comprehensive centers in the country

UW Health at The American Center, a 56-bed, community-based health and wellness facility

American Family Children's Hospital, a nationally-ranked, 111-bed facility with pediatric and surgical neonatal intensive care unit

UnityPoint Health-Meriter, a 448-bed community-based hospital providing a complete range of medical and surgical services for residents of Dane county and surrounding communities. Learn more about the UW Health and UnityPoint Health-Meriter Partnership

UW Health Rehabilitation Hospital, a 50-bed, post-acute inpatient rehabilitation facility

A regional division that extends to Rockford, Illinois, and includes the 333-bed SwedishAmerican Hospital, an associated 34-bed inpatient/outpatient medical center in Belvidere, Illinois, and regional cancer center in Rockford

Six regional cancer centers:

Beloit Hospital (Beloit, Wis.)SwedishAmerican Hospital (Rockford, Ill.)UW Cancer Center at ProHealth Care (Pewaukee, Wis.)UW Cancer Center Johnson Creek (Johnson Creek, Wis.) Aspirus UW Cancer Center (Wisconsin Rapids, Wis.)

Regional outreach clinics in approximately 65 locations

UW Medical Foundation, the state's second-largest medical practice group, representing more than 1,300 faculty physicians of the UW School of Medicine and Public Health

UnityPoint Health Meriter Clinics - as part of UnityPoint Health-Meriter, this organization offers adults and children primary and specialty care, including heart and vascular, orthopedics and women's services throughout Dane County Quartz, an organization that manages services for the health insurance plans of Unity Health Insurance and Gundersen Health Plan, which are co-owned by UW Health and Gundersen Health System. Quartz also provides administrative services for self-funded health plans. Quartz services 275,000 customers who live in southern and western Wisconsin, parts of Illinois, Iowa and Minnesota.

University Health Care, a not-for-profit membership corporation that facilitates clinical and contracting relationships with insurance companies and regional providersJoint Ventures and affiliations including cancer centers, surgery centers, dialysis programs, home health, infusion and many other programs and services
Our reproductive endocrinology and infertility specialists combine state-of-the art technology and compassionate, personalized care to assist couples who wish to become parents.


Company Details

Languages spoken
English French German Spanish Italian Arabic Russian Chinese other
Hours of Operation
Monday to Friday 9am - 7pm

Contact Information

Company Name
Generations Fertility Care
Location
600 Highland Ave
Madison, Wisconsin, 53792
United States

IVF Treatments

  • IVF
  • ICSI IVF
  • Genetic Testing IVF

Fertility Preservation

  • Freezing
  • Egg Freezing

Artificial Insemination

  • IUI - Intrauterine

Special Situations

  • Women over 46
  • HIV+ Female
  • HIV+ Male
  • Hepatitis B/C Male
  • Hepatitis B/C Female

Generations Fertility Care Reviews


Rating Overview

1.8 /5
Based on 4 Patient
Staff-Reviewed Summary

What Patients Are Saying

No summary available for this listing.

Carley Anderson

Google Reviews • Thursday, Mar 13, 2025

UW is the only place that will work with anyone who has a higher BMI, so they are my only option for WA. I was initially frustrated as it took me about 6 months to get in because they were full. Once I got it, I have been pretty happy...

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Judith McReynolds

Google Reviews • Thursday, Feb 13, 2025

Please don’t waste your time with this clinic! Very unprofessional and condescending. I just got the bill for services I never received. The provider only drew a picture of my ovaries to show me how they won’t respond to their treatments, like I’m a child and I don’t know how...

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Whitney Secor

Google Reviews • Friday, Dec 13, 2024

The financial services department is inept to say the least. I had confirmation my insurance approved coverage for IVF, which UW was also sent the same letter. I, again, sent a statement for the procedure in question from UHC confirming the approval (said “approved” in bold green letters) plus the...

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Awful Experience

Foster • Tuesday, Feb 28, 2023

I dealt with Generations Fertility care for over two years. I rarely saw the same provider twice and none of their providers communicated with one another or with us. Dr. Cooney was abrasive and rude when my husband and I asked simple questions about the process. She was the one...

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